The work of Martin Johnstone
Digital Product Designer • UX • UI


Successfully taking projects from concept through to hand coded HTML


I have all of the skills need to take a project from initiation, through research and concepts to design, refine and finally hand code standards compliant HTML ready to be developed. As well as an eye for design, an understanding of the relevant technology a successful UX designer must truly understand the needs and wishes of their target user. This means they must have the ability to listen to and have empathy with users needs and be able to deliver it in a usable, inspiring way.

User Interface Design & Interaction Design
  • Problem solving & concept generation
  • Wireframes
  • Paper prototyping
  • HTML prototypes
  • High fidelity mockups
Information Architecture
  • Card Sorting
  • Navigation
  • Structure
  • Hierarchy
  • Scan-ability
  • Find-ability
Visual Design:
  • Colour Theory
  • Layout
  • Typography
  • Logo & Element Design
Concept Generation & Ideation
  • Sketches
  • Brainstorms
  • User Journey
  • Storyboards
  • Scenario Analysis
User Research
  • Stakeholder Interview
  • Focus group
  • Interviews
  • Card Sorting
  • Personas
  • Usability Studies
Front End Development
  • Web Standards
  • Accessibility
  • Search Engine Optimisation
  • Hand coded XHTML and CSS
  • JQuery
  • Semantic Markup
  • Adobe Creative Suite
  • Axure RP Pro
  • Sketch
  • Microsoft Office
Project Management
  • Agile with Scrum
  • Project Scope
  • Project Time Scale
  • Project Specifications
  • Report/Proposal Writing
  • Client Presentation